Target Audience
Target Audience
Primary Target: 18-35 years old (men)
Secondary Target:
35-50 years old (men)
The target audience for our film, Inherited Empire, will be
mainstreamers who tend to be domesticated and conformist type of people.
However, we recognize that our age rating is an 18 certificate, which indicates
to us that we are focusing on a niche audience. This is because it is a
specific audience and we need to provide content that the audience will like.
The audience that we are aiming at would like action films, beer, sports and
socializing. Their dislikes would be things that females would usually like
such as shopping and romantic films. Also the races that our film will appeal
to are black, white and mixed race as these feature in our film. The targeted viewer
would not have strong beliefs in church or religion as our film may cross
boundaries that may offend them. Therefore, the target audience would only go
to church for a wedding or funeral. The target audience’s main occupation would
be a practical job such a builder, electrician or would be people interested in
media such as graphic designers and media technicians as they will be more
obliged to go to the cinema, through their shared interest in the arts.
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